For a Jeep Museum & Experience in Toledo, Ohio, Fiat Chrysler sought an unconventional design. Working with Mandrake they favored a twist form half split into seven partitions resembling the iconic Jeep grille. How could this shape then be turned into functional architecture? That was the problem I was asked to solve in a little over a week.

A pyramidal base integrated into the landscape sought to offset an overly brutish footprint on level ground. Combined with Bi-fold garage doors this further heightened the inherent kinetic architecture.

The main twist form at ground level reduced usable floor space by two thirds. Subsequently, the main entrance thoroughfare was offset to one side, allowing  the otherwise intersected twist form to continue beneath ground level, accentuating the inherently adventurous shape. This also created an opportunity to dramatically anchor a Jeep vehicle to the wall, as if riding a wave. A bridge crosswalk provides a better view of the spectacle ahead and leads to a second floor cafe. Despite the height of the structure, its unique kinetic form necessitates less obstructed views, leading to sizable second floor bridge platforms on either end, and extensive space underground that included an 80 seat theater, a VR simulator and a futuristic interactive garage where drivers could take attendees into the surrounding terraformed biomes.

Envisioned with a Reddish ochre pantina, using corten steel or red limestone and situated atop a light grey concrete base ; the architecture attains a down to earth, timeless quality. The color of corten steel likewise recalls 'Harvard Red', among the first of five civilian Jeep colors in 1946. An interior, complemented by black & wood accents and bronzed stainless steel, features thin linear lights and windows that further add to the building's dynamism.

Client: Fiat Chrysler
Agency: Mandrake
Agency C.D.: Vladimir Jedlicka