JEEP BEIJING AUTO SHOW 2018 | PRODUCTION DESIGN + VISUALIZATION
Fusing urban stylings with a simplified mountainous design metaphor, this design places Jeep vehicles into dramatic positions emblematic of Jeep's core values, while seamlessly integrating a double decker building.
A Jeep Wrangler perched atop a reinforced roof section becomes a visual spectacle from across the conference floor. Jeep is after all about going places other cars can't! The three hero cars are likewise perched on sloping ADA compliant platforms that beckon attendees and free up the central platform for the chassis display right below the hero cars in the booth's relative center. A more literal depiction of the compass rose - a symbol of adventure & travel - anchors the design and guides circulation.
Client: Fiat Chrysler
Agency: Mandrake
Agency C.D.: Vladimir Jedlicka
Fusing urban stylings with a simplified mountainous design metaphor, this design places Jeep vehicles into dramatic positions emblematic of Jeep's core values, while seamlessly integrating a double decker building.
A Jeep Wrangler perched atop a reinforced roof section becomes a visual spectacle from across the conference floor. Jeep is after all about going places other cars can't! The three hero cars are likewise perched on sloping ADA compliant platforms that beckon attendees and free up the central platform for the chassis display right below the hero cars in the booth's relative center. A more literal depiction of the compass rose - a symbol of adventure & travel - anchors the design and guides circulation.
Client: Fiat Chrysler
Agency: Mandrake
Agency C.D.: Vladimir Jedlicka