JEEP AUTO SHANGHAI 2017 | PRODUCTION DESIGNER + VISUALIZATION
The arches that anchor the design represent gateways to adventure; iconically symbolizing freedom, momentum, progression that capture the spirit of the Jeep brand and recall The Gateway Arch and LAX's Theme Building, while instigating a spatial narrative that creates anticipation.
A compass rose inspired floorplan further imbues a sense of adventure and meets client demands for a 10 car Jeep, Fiat and central Chrysler Pacifica showcases along with interactive & parts exhibits and an adjoining two-storey conference, lounge and office structure.
Client: Fiat Chrysler
Agency: Mandrake
Agency C.D.: Vladimir Jedlicka
The arches that anchor the design represent gateways to adventure; iconically symbolizing freedom, momentum, progression that capture the spirit of the Jeep brand and recall The Gateway Arch and LAX's Theme Building, while instigating a spatial narrative that creates anticipation.
A compass rose inspired floorplan further imbues a sense of adventure and meets client demands for a 10 car Jeep, Fiat and central Chrysler Pacifica showcases along with interactive & parts exhibits and an adjoining two-storey conference, lounge and office structure.
Client: Fiat Chrysler
Agency: Mandrake
Agency C.D.: Vladimir Jedlicka