ALFA ROMEO GENEVA 2017 AUTO SHOW CONCEPTS | PRODUCTION DESIGN + VISUALIZATION
To express the mechanics of emotion that drives Alfa Romeo, stand architecture must reflect & infuse Alfisti flair from form
through detail with consistent coherency and the same pursuit of “innovation, beauty & usability”.
To accomplish this and bolster brand presence, each design features a simple yet dynamic & emotive form inspired by Alfa
Romeo heritage. Distinctive details abstractly derived from Alfa Romeo vehicles are fused together to create an elegant,
cohesive whole imbued with Alfisti spirit.
Client: Fiat Chrysler
Agency: Mandrake
Agency C.D.: Vladimir Jedlicka
To express the mechanics of emotion that drives Alfa Romeo, stand architecture must reflect & infuse Alfisti flair from form
through detail with consistent coherency and the same pursuit of “innovation, beauty & usability”.
To accomplish this and bolster brand presence, each design features a simple yet dynamic & emotive form inspired by Alfa
Romeo heritage. Distinctive details abstractly derived from Alfa Romeo vehicles are fused together to create an elegant,
cohesive whole imbued with Alfisti spirit.
Client: Fiat Chrysler
Agency: Mandrake
Agency C.D.: Vladimir Jedlicka