![](https://freight.cargo.site/t/original/i/20d5a04e52858b356885a7031bb75933045671e2ccb3a71f6c4361d9f4fea677/AlfaRomeoAutoshowConcept02E_Crop.jpg)
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![](https://freight.cargo.site/t/original/i/e219738d6d5397e83df123abd5473e0648b8b3632a3dae9a22201e27a148f99c/AlfaRomeoConcept01_02ACrop.jpg)
ALFA ROMEO GENEVA 2017 AUTO SHOW CONCEPTS | PRODUCTION DESIGN + VISUALIZATION
To express the mechanics of emotion that drives Alfa Romeo, stand architecture must reflect & infuse Alfisti flair from form
through detail with consistent coherency and the same pursuit of “innovation, beauty & usability”.
To accomplish this and bolster brand presence, each design features a simple yet dynamic & emotive form inspired by Alfa
Romeo heritage. Distinctive details abstractly derived from Alfa Romeo vehicles are fused together to create an elegant,
cohesive whole imbued with Alfisti spirit.
Client: Fiat Chrysler
Agency: Mandrake
Agency C.D.: Vladimir Jedlicka
To express the mechanics of emotion that drives Alfa Romeo, stand architecture must reflect & infuse Alfisti flair from form
through detail with consistent coherency and the same pursuit of “innovation, beauty & usability”.
To accomplish this and bolster brand presence, each design features a simple yet dynamic & emotive form inspired by Alfa
Romeo heritage. Distinctive details abstractly derived from Alfa Romeo vehicles are fused together to create an elegant,
cohesive whole imbued with Alfisti spirit.
Client: Fiat Chrysler
Agency: Mandrake
Agency C.D.: Vladimir Jedlicka